Luis Garcia founded The Jet Merchants on a core belief:
That every private flyer deserves an advocate, not just a vendor.
The private aviation landscape is volatile; providers merge, pricing models change, and sales reps come and go. In this environment, experience and reputation matter more than ever. Luis serves as your constant—a dedicated advisor who sits on your side of the table to ensure Alignment, Transparency, and Trust.
Through the PRIVATE CLIENT engagement, you gain a true insider advantage:
No divided loyalties—just high-level advocacy and a competitive edge
Get to Know Luis
Gain a dedicated advocate who sits on your side of the table to navigate the global private jet market with total transparency. Leverage 20+ years of insider relationships and operational expertise to bypass retail markups and unlock wholesale savings of 15–40% on every trip. We’re the missing piece across your lifestyle platform of professional advisors.
Designed for those spending less than $100K a year on private travel. PRIVATE CLIENT unlocks access to 100% direct-from-operator wholesale pricing and expert support in optmizing existing jet card hours. Enroll now to save 15-40% on travel.
We’ll help you choose the most mission appropriate aircraft at the best possible price for every trip. Enjoy the benefits and transparency of having an “Industry Insider” that works for you and maximizes your annual private travel spend.
*Plus nominal per trip service charge
Our refundable deposit options provide more savings, faster bookings, and the security of knowing your funds are FDIC insured. Unlock access with a one-time fixed management fee and the remaining funds are applied towards charters at 100% direct-from-operator pricing.
Funds may be applied towards additional flight related charges such as catering or ground transporation as well as other Jet Merchants advisory services to include Aircraft Sales & Acquisitions, Aircraft Placement, and Jet Card Selection & Advisory.
Est Annual Usage: 25-35 hours
Est Annual Usage: 40-50+ hours
*Fixed Management fee surrended at enrollment and is non-refundable
The Jet Merchants provides professional consulting and aviation management services. Our Retainer Fees are billed for advisory, auditing, and logistical support, distinct from direct air transportation costs. These fees may qualify as a deductible business expense for professional services. Please consult your tax advisor regarding your specific corporate structure and circumstances.
A new client was referred by his Financial Advisor. Client was considering a 50 hour jet card on a super mid with a fractional provider. Reason: His friend told him that’s what he should do. During discovery, it was clear that 50% of the missions would be on a super mid and the rest on light and midsize jets. The client had little experience flying private and wanted to try out different models and fleet types. Buying a non-refundable jet card on one plane size did not make sense based on these factors. Client enrolled in PRIVATE CLIENT with $250K Deposit. His first trip was a supermid request from Montana to New York City for 8 people. The Jet Card he was considering purchasing would have charged him $70K for this flight. Instead, we provided a 12 seat Gulfstream G450, large cabin jet, for $28k all inclusive with guaranteed backup aircraft for peace of mind.
First trip result: Cabin class upgrade and saved $42K. The service paid for itself on the first trip.
Seeking a change from his troubled nationwide light-jet membership, a client tried PRIVATE CLIENT for four specific trips with a $100K deposit. We delivered midsize jet upgrades on every flight, saving him an average of $6,000 per trip! He's now a loyal PRIVATE CLIENT, flying better, for less.
$6K/Flight Savings, Instant Upgrades. The PRIVATE CLIENT Conversion.
This client was considering a $500K fixed-rate jet card with high daily minimums for his regular New Orleans to Houston route. Instead, he chose PRIVATE CLIENT with a $250K deposit. Now, with just two days' notice, he consistently flies midsize jets for 35% less on every trip! He trusts us to select the perfect aircraft and values the time and money saved, knowing we're his dedicated advocate.
35% Savings & Midsize Upgrades on Every Trip.
A simple PDF guide showing:
Average "Retail Jet Card" rates vs. "Wholesale" rates
2025 Market Benchmarks & Key Insights
Model Specific Pricing Details
Compare what you’re paying vs what you could be paying as a PRIVATE CLIENT.
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We work exclusively for you — not the operators, not the middlemen. Just 100% total alignment.
Every recommendation we make is in your best interest, backed by industry expertise and direct access to wholesale charter pricing. We stand behind our guidance and manage the process from initial trip request to touchdown, ensuring you never feel left on your own.
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Our team brings decades of real-world charter and operations experience along with strategic relationships with leading service providers.
We anticipate needs, prevent issues before they happen, and handle the details so you can focus on enjoying the journey.

Through our service platform, you gain smarter insights and streamlined logistics that make planning easier and decisions clearer.
It’s technology that enhances service — not replaces it. Our API integrations allow for seamless bookings and payments through trusted partners.

We are proudly independent and only answer to you.
Unlike other membership programs that profit from breakage and hidden fees, our model is built on transparency, alignment, and long-term relationships. Your success is our success.
We present the best options, make our recommendations, and you make the final decision. We inform and educate but you remain in control.

We audit your specific travel patterns to identify the top 2-3 best-fit programs, then negotiate the terms and incentives to maximize your value.
We work 100% for you, accepting zero kickbacks or referral fees from jet card providers.
Pure alignment, total transparency, and peace of mind.
We don't just find you a plane; serving as your professional buyers agent, we architect your entire ownership experience. From defining the perfect mission profile to hand-selecting the top IADA-certified broker for your specific aircraft type, we oversee every detail.
Once acquired, we then align you with the best suited management company to protect your asset and optimize your operation. It’s critical to have a dedicated agent help navigate these two completely separate transactions.