PRIVATE CLIENT

by The Jet Merchants

A First of It’s Kind Advisor Led Charter Buying Solution Unlocking 100% Wholesale Rates & Expert Jet Card Optimization

Exclusive Private Client Services for
Luxury Aviation Needs

PRIVATE CLIENT redefines private flying with an Advisor-led concierge service that delivers the utmost transparency, flexibility, and cost efficiency. We leverage decades of charter buying and jet card sales experience to offer two unique benefits in one solution: direct-from-operator pricing on top industry fleets and Jet Card Optimization to help maximize any existing solutions. This combined approach has the potential to save 15-40%+ on select flights and puts you back in control of your travel. Our average PRIVATE CLIENT spends $250K+ a year.

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Two Ways to Join: Pay as you Fly or a Refundable Deposit Program

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Dedicated & Experienced Aviation Advisor - Your Advocate

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100% Wholesale Pricing Across Top Industry Fleets

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Jet Card Optimization (use your hours wisely)

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Worldwide Travel Access and Call-Outs as little as 4 Hours

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24/7 Concierge and Trip Support (call, email, or text)

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Save 15-40% Compared to Traditional Charter Programs

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AOG Insurance offering Guaranteed Backup Aircraft

Pay as You Fly

One time annual fee to engage your Jet Merchant and start booking private flights at 100% wholesale rates with Jet Card Optimization. No spending cap. Each Pay as you Fly trip subject to a fixed trip service fee charge (%).

Refundable Deposit Programs

Refundable Deposits starting at only $100K for a lower fixed management fee, complimentary catering credits, and special partner incentives.  No additional trip service fees for Deposit clients. Fixed management fee surrendered at enrollment and remaining deposit refundable anytime.

Refundable Deposit Tiers

$125k

Best for those new to private travel or flying 15-20 hours a year on light & midsize jets

  • 15% Fixed Management Fee
  • No Expiration on Funds
  • Refundable Deposits
  • $500 Catering Credit
  • Waived $500 enrollment towards FLY VAUNT Empty Leg membership ($1,995 purchase price)
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$250k

For flyers averaging 25 hours-35 a year or spending $200-$250K annually

  • Reduced Management Fee
  • No Expiration on Funds
  • Refundable Deposits
  • $750 Catering Credit
  • $500 Gift Card to Goodstock Steaks by Nolan Ryan
  • 15% off Jet Merchants Advisory Services
  • Complimentary FLY VAUNT Empty Leg Membership ($2,495 value)
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$500k

Those flying 40-50+ hours a year that book large cabin jets, travel internationally, or simply want to take advantage of the lowest fees.

  • Lowest Management Fee
  • No Expiration on Funds
  • Refundable Deposits
  • $1,000 Catering Credit
  • $1,000 Gift Card to Goodstock Steaks by Nolan Ryan
  • 25% off Jet Merchants Advisory Services
  • Complimentary VAUNT Empty Leg Membership ($2,495 value)
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What Sets PRIVATE CLIENT Apart

PRIVATE CLIENT isn't just another charter service or brokerage. We're a strategic aviation partner, offering an advisor-led approach that fundamentally changes how you experience private travel. Unlike traditional brokers who operate on markups, or on-demand services that prioritize transactions over relationships, PRIVATE CLIENT focuses on what’s important to you by ensuring unparalleled transparency, cost efficiency, and unlocking direct-from-operator wholesale pricing.

We go beyond simply booking flights. We provide comprehensive aviation management, including expert guidance on optimizing existing solutions like jet cards. Our dedicated advisors analyze your travel patterns, anticipate your needs, and proactively manage your aviation spend, ensuring every dollar is maximized.

What truly distinguishes us is our commitment to personalized service and long-term relationships. You'll have a single, dedicated point of contact – an aviation expert who understands your preferences and advocates for your best interests. We eliminate the friction and transactional nature of traditional charter, replacing it with a strategic, relationship-driven approach that delivers exceptional value and peace of mind. We know how the game is played, and we’re here to help you win!

Why PRIVATE CLIENT is Your Best Option for True Value & Advocacy

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Access Premium Aircraft Across The Top Brands

Why fly on just one fleet when you can fly them all including the big names and boutique providers. We present the options, we discuss, you choose!

It’s just that simple.

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100% Wholesale
Pricing

You pay the exact pricing we pay. We have relationships and volume buying discounts that we pass along to you. No need to shop around anymore. We’re your ‘Expert Charter Buyers for Hire” making private travel easy.

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Jet Card
Optimization

Have a jet card? No problem, we’ll work with you on every trip to determine the best option and  preserve jet card hours when they work to your advantage. Need a jet card? We’ll help you choose the right one as we understand your travel needs and what’s important to you.

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Fast Call
Out Times

With access to thousands of aircraft and real-time availability software, we can get you in the air with as little as 4 hours’ notice.

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Worldwide
Access

Our network of safety-vetted operators extend across the globe from regional turboprops to ultra luxurious Boeing Business Jets.

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Proprietary Sourcing Platform with Instant Book

Old world service with new world technology. Our proprietary sourcing platform with Instant Wholesale Booking capabilities offers fast and accurate pricing.

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Industry Leading AOG Aircraft Recovery Insurance

Partnering with Charter Flight Support, PRIVATE CLIENT’s have the peace of mind knowing that we’ll provide a guaranteed backup aircraft up to 100% of the original trip cost.

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Robust Network of Resource Partners

We’re only as good as reputation and the company we keep. We work with best in class resource partners to  provide seamless travel support and personal security service worldwide.

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On Going Advisory
Services

As your private aviation needs evolve, take pleasure in knowing that The Jet Merchants offer additional consulting for jet cards, aircraft ownership and management always looking out for your interests.

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Why Financial Advisors Recommend The Jet Merchants & PRIVATE CLIENT

I'll admit, in the past I made recommendations in private aviation that were less than informed. It put my client relationships at risk. Now, with The Jet Merchants, it's a completely different story. We work together. They provide the expertise, I provide the client context, and the result is consistently valuable – substantial cost savings, simplified processes, and strengthened client trust. It's a partnership that actually enhances my advisory role, and I won't recommend anyone else.

SVP Wealth Management (Dallas, TX)

My client wasn't interested in the bells and whistles – no parties, no events. They simply wanted access to top-tier aircraft, newer interiors, WIFI, and were willing to pay for it. With PRIVATE CLIENT, they got exactly that, and then some. The pricing was surprisingly competitive, the service was impeccable, and they've never experienced a single operational hiccup. That's what it's all about: delivering on the core promise of private aviation, consistently and reliably. It's why I recommend The Jet Merchants.

Financial Advisor (Baton Rouge, LA)

My clients value expertise and long-term relationships. The Jet Merchants provide both. They navigate the complex aviation market, ensuring our clients receive the best value without sacrificing service or safety. It's about working with a known entity, an extension of our trusted advisory relationship. PRIVATE CLIENT is an easy recommendation for my clients, especially those new to private travel that don’t know where to turn.

Financial Advisor (Boston, MA)

The private aviation market is confusing, and our clients don't have time to become experts. PRIVATE CLIENT with The Jet Merchants brings transparency and removes the guesswork with flying private. They're a reliable partner, helping my clients avoid costly mistakes, preserving their assets and gaining total peace of mind.

Wealth Advisor,
Branch Manager (Houston, TX)

Wealth Management Partners

Frequently asked questions

1. What is PRIVATE CLIENT?
PRIVATE CLIENT is a high-touch private aviation advisory and execution service designed for experienced flyers who want a single, trusted point of contact to manage private travel intelligently, efficiently, and transparently.

For most clients, PRIVATE CLIENT fully replaces the need for a broker and significantly reduces reliance on jet cards—without sacrificing access, speed, or service quality.
2. Who is PRIVATE CLIENT designed for?
PRIVATE CLIENT is built for individuals and families who:
  • Fly 5–20 trips per year
  • Value efficiency, discretion, and reliability
  • Are tired of shopping around, calling multiple providers, or second-guessing pricing
  • Want expert advocacy without being locked into a single brand or fleet
If you want one number to call or text—and know the job will be handled correctly—PRIVATE CLIENT was built for you.
3. Can PRIVATE CLIENT replace my broker entirely?
Yes. For most clients, PRIVATE CLIENT completely replaces a traditional broker.Instead of:
  • Re-explaining your preferences every trip
  • Wondering who is marking up what
  • Managing inconsistent service quality
  • Want expert advocacy without being locked into a single brand or fleet
You gain a long-term advisory relationship where every trip is handled with context, continuity, and accountability
4. Does PRIVATE CLIENT replace jet cards?
Not necessarily—but it often reduces the size and dependency of jet card commitments.
Jet cards still make sense in certain scenarios. PRIVATE CLIENT ensures:
  • You’re not over-allocating capital
  • You’re not paying blackout premiums unnecessarily
  • Cards are used strategically, not automatically
The result is flexibility without overexposure.
5. How is PRIVATE CLIENT different from just booking on my own?
PRIVATE CLIENT removes friction entirely.
Instead of:
  • Calling multiple companies
  • Comparing quotes
  • Managing timing, aircraft, and availability
  • Reacting to issues after they arise
You make one call or send one text, and your travel is handled end-to-end with expert oversight.No shopping. No wasted time. No guesswork.
6. How does PRIVATE CLIENT help during disruptions, holidays, or peak demand?
This is where PRIVATE CLIENT delivers its greatest value.
We actively manage:
  • Holiday and blackout pricing pressure
  • Weather-driven disruptions
  • Crew, aircraft, and routing constraints
  • Short-notice changes
In many cases, we’re able to anticipate issues before they fully surface and reposition options accordingly—saving time, money, and frustration.
7. Does operational experience really matter in private aviation?
Absolutely—and it’s one of the most overlooked advantages.
PRIVATE CLIENT is backed by over two decades of real operational experience, including:
  • Aircraft performance and limitations
  • International operations
  • Flight planning and routing
  • Weather and airspace constraints
  • Disruption mitigation and recovery
We are not perfect—but we consistently help mitigate issues before they become problems, and when disruptions occur, we’re known for stepping in and “saving the day.”
That depth of experience is what separates execution from guesswork.
8. How do I decide between Pay-As-You-Fly vs. a refundable Deposit program?
It depends on where you are in your private aviation journey.
‍Pay-As-You-Fly is typically recommended if:
  • You are newer to charter
  • You already have hours or funds with another provider
  • You want to establish a relationship without moving capital
  • You want PRIVATE CLIENT “in your back pocket” for support, pricing validation, or disruption recovery
This approach lets us learn your preferences and step in seamlessly when needed—something we do often and well.
9. When does a refundable Deposit program make sense?
A refundable Deposit program can be advantageous if:
  • You have multiple upcoming trips in the next 60–90 days
  • You are not currently committed to a card or program
  • The projected savings are meaningful
  • You want to strategically position funds around peak demand periods
Funds are:
  • Fully refundable
  • Held in an FDIC-insured account
  • Used only when it makes sense for your travel
Excluding our fixed service fee, this structure provides flexibility, transparency, and peace of mind.
10. What happens once I engage PRIVATE CLIENT?
Once engaged, PRIVATE CLIENT becomes:
  • Your aviation advisor
  • Your sourcing expert
  • Your operational safeguard
  • Your single point of contact
Only after working together do most clients fully appreciate the value—because PRIVATE CLIENT isn’t about promises, it’s about execution.
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PRIVATE CLIENT Advantages

  • Absolute Transparency
  • Focused Client Advocacy
  • Proprietary Service Platform
  • 24/7 Personalized Service
  • Experienced Advisors
  • Unmatched Flexibility
  • On-Going Advisory Services
Save 15-40% on travel